Requirement Adobe Analytics Architect - Remote, RE

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Title: Adobe Analytics Architect
Location: Remote, RE


Detail:
Understanding of Current AnalyticsUnderstanding Current TMS rules and JS codeCreation of TechSpecReview TMS ConfigurationUpdating /Creation of Tags and Data element according to AAReports Suites changes for new and update variableRemove unnesscary GA reportsResolve issues raised during QA & UATUpdation of DocumentValidate at Page levelCreate Page mapping SheetTrain Business userRESONSIBILTIES -Providing technical and business advisory in defining measurement & reporting KPI frameworks.Creating Analytics Related documents such as BRD, SDR and TechSpecIntegrating Web analytics with Adobe Products like AEM, Adobe target etc.Integrate Web analytics using tag management tool such as Adobe Launch, Tealium etc.Creating rules and data element using JS, data layer or DOMCreate Report Suites and configure eVars and Props.Injecting offline data into web analytics using data sourcesFlowing web analytics data to other systemsProvide consulting services to review and propose recommendations on Analytics Best Practices , roadmap.Design and develop customized solutions and implementation strategies across web and mobile apps – iOS, Android.Generate customized data collection code and assist with its implementation using tag management launch and deployment.Perform quality checks to ensure that the implementation is best in-class and as per industry standards.Support client's developers and third parties throughout the implementation process.Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attributionPerform regular analysis that identifies actionable marketing insights, marketing influenced revenue opportunities and functional cost-savings.Creating different reports such as fallout, funnel etc.Creating Advance analysis repots such as cohort report, anomaly detection , contribution analysis

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Thanks and Regards,

Swapna Kundu
Aqua Information Systems Inc. 300 N Pottstown Pike, Suite # 130 Exton, PA 19341 Contact No: 215-666-5692 Fax: 215-600-1617 Email: skundu@aquainsys.com GTalk: skundu@aquainsys.com

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